Real Estate Marketing Slogans; A Brand Of One

Real Estate Marketing slogans arouses interest in your

audience and can be the vehicle that helps establish

your “name brand” and invigorate your real estate

career.

A good, well crafted slogan can propel your business

in quantum leaps, while a poorly considered one can

be as effective as none at all. Real estate

marketing slogans can work equally well online and

offline, but they must be good enough to appeal to

mass, targeted audiences.

Consequently, agents work hard and long for the right

words to coin the right phrases, for the perfect

slogans. After all, their slogans may be powerful or

aspiring enough to define their careers.

Realtor Alert! Real estate marketing slogans don’t

have to be over intellectualized to create huge “brand

names.” Catchy and clever works every time.

For example, Century 21, ERA, & Coldwell Banker are

national and/or regional real estate companies whose

corporate names serve as their “real estate marketing

slogans”. Examples of some gigantic, non-real estate

companies are Xerox, IBM, Pepsi and Coke.

Successful Realtors know the importance of using real

estate marketing slogans to create “name brands”, but

when conjuring up a slogan for yourself why not

something as simple as your name.

If Mike, Bill and Hillary can pull it off you can,

too. Of Course you know who I mean, which epitomizes

the power of a name.

Creating A Slogan!

Now, I can go to the yellow pages, write down a bunch

of real estate marketing slogans and throw a bunch of

them at you to jump start your creative juices, but

you can do that yourself.

A more constructive approach in creating your own

slogan is to make a list of 10 slogans that reflect

who you are, what niche real estate market you want to

be known for, and your interests and personality in

general.

Use the yellow Real Estate Agents section of your

local yellow pages to get ideas, then strive for

phrases that uniquely characterize you.

Imagine being the Madonna, or “leave the driving to

us” of the real estate industry.

Is it possible? Absolutely, but you’ll have to create

a slogan first! Then you’ll need to use and publicize

it every opportunity you get; in your ads, on your

business cards, letter head, website, vanity car tag,

etc.

Don’t expect instant success right out of the gate.

It’ll take a while, but you’ll be amazed at how much

you can accomplish in a year or so. And if you have a

real estate marketing system that reaches a minimum of

10 prospects a day the numbers can quickly add up in

your favor.

10 contacts a day x 20 days a month = 200 contacts a

month

200 contacts a month x 12 months a year = 2,400

contacts a year

Without too much effort you can passively market your

slogan to a minimum of 2,400 prospects a year.

I wonder what impact having your marketing slogan on

your car would have?

No matter where you live, or what market you’re in

you’re missing out on massive amounts of free

marketing if you don’t have a car tag of some kind

advertising the fact that you’re a Realtor.

And what about advertising your slogan through the

penny, nickel and dime publications? Think cheap

advertising, high visibility, and lots of readers of

your slogan to drive business opportunities your way.

So, create your own unique, real estate marketing

slogan; then publicize it heavily; freely and/or

inexpensively, but heavily.

Can you see the impact that this might have on your

real estate marketing results? I can!

Real Estate Marketing Slogans; A Brand Of One