Generate Real Estate Leads Through Press Releases

Press releases can be a great marketing tool that will generate leads, drive traffic to your website and get your name into prospective clients’ hands. However, if done poorly – a press release can wind up in a hundred trash folders. So, how do you write a good press release? Keep reading to learn how.

Make it Newsworthy

The key to a successful press release is to actually make it newsworthy. Remember, you’re trying to convince a news editor or journalist that this person, product, event or service is actually worth reporting to the public.

So, instead of sending out a press release saying that a new agent has started their real estate business in Sunnytown, focus on something that’s newsworthy.

For example, send out an informative and accurate press notice about how housing prices in the Sunnytown area have appreciated at four times the national rate. Quote yourself in the release as a real estate expert, and you’ll be seeing your name in print in tomorrow’s paper.

Have a Good Headline

Once you have a reason for your press notice, create a good headline that’s going to grab the reader’s attention.

Example of a Bad Headline:

New Real Estate Agent Opens Business in Sunnytown and Notices Open Houses Are Becoming Unpopular In the Area.

Example of a Great Headline:

Sunnytown Closes Its Doors on Open Houses!

Have an Even Better Lead

Your lead-in is your first paragraph. You want it to include the story basics of who, what, where, when and why. But, you also want it to be snappy, to the point and clear. This isn’t the place for hype or sales talk.

Example of a Bad Lead:

Jane Smith, a new and innovative real estate agent in Sunnytown, recently noticed that the number of Open Houses in the area were decreasing. Because Ms. Smith is an agent at the forefront of her business, she started to ask why…

Example of a Good Lead:

This year in Sunnytown, the number of Open Houses fell by over 60 percent. Local real estate agent Jane Smith credits the decline to an increase in crime rates and the new subdivisions being built on Sunny Road.

Close it Off

Finish your real estate press release with information and quotes that back up your claim. Then, include your full contact information and any pertinent information if the release is for an upcoming event. Remember, write a good press release and your name will be all over the newspaper and generating leads for you.

Generate Real Estate Leads Through Press Releases