Want to know the number one way to get more listings? Mail real estate letters! No joke! Letter marketing campaigns are popular for a reason…they work! It’s an easy concept to understand, and almost as easy to do. If you can mail letters…and you can, you can get your business on track. And whether you call it that or not you do have a business – even if it’s only a business of one!
Amazing as it may be most Realtors know at some level of their psyche how effective letter writing campaigns can be, yet they never engage in them. Go figure. Still, you just can’t send out any old letter.
Effective ones must target a specific audience with a unique need. For example, owners of expired listings are unique in that their properties sat on the market for a while without selling. Additionally, they may be burdened with double mortgages, a need to move to another city to start a new job, etc.
Another example is first time buyers, who may also be renters looking to buy their first home. Sending a series of real estate letters to them educating them on the home buying process could leverage them into future paying customers. And of course the key word here is “paying”. You do need to get paid don’t you?
Were you expecting immediate gratification?
If so, forget about it…as there’s nothing fast about real estate marketing – as reflected in the current housing market. It seems like a long time now, but it really wasn’t, that homes seemed to sell before the ink could dry on the listing contracts. Nowadays it’s not uncommon for homes to not sell at all.
Still, listings are the name of the game and if you control listings you can help control your destiny and one of the easiest ways to get listings is by using real estate letters; expired listing letters, for sale by owner listing letters, etc.
Don’t have any? Then get some. You can find all you’ll ever need, pre-written and ready for purchase, instant download and use.
Real Estate Letters - Get Your Business on Track Today
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