Why Direct Marketing With Real Estate Postcards Works

Even though the conventional wisdom may hold that that you need to take your marketing and promotional efforts to the web in order to remain competitive, there is a more established marketing medium which can have just as great, if not greater impact for those in the world of real estate. While it does certainly pay to advertise online, real estate postcards have a long history and there is a very good reason that they have stayed around while other techniques have fallen out of favor: they work, plain and simple.

Prospecting for homeowners interested in selling is always a process which requires a lot of patience. Repeated impressions are necessary in order to get the business of these homeowners; and postcards provide real estate agents with an excellent way to do just that. Unlike sales letters sent via the postal system or email marketing materials, postcards are generally read by the recipients (imagine that!). Better yet, a postcard is much more likely to be kept around than simply thrown away without being read as is the case with most sales letters. The envelope can be a barrier to making a sale – postcards make it easy to convey your message to prospects.

Real Estate Postcards – Visual and Personal

Postcards provide real estate agents with a visual medium which can catch the eye of homeowners who may be interested in selling. A picture, as they say is worth a thousand words – and unlike other sorts of marketing materials, you have an opportunity to get the recipient’s attention quickly with a well-designed, appealing graphic. Postcards are often read immediately by recipients, often on their way inside from the mailbox! You can’t get this kind of nearly guaranteed impression in any other medium.

Another advantage of prospecting an area for interested homeowners using postcards is that it is a more personal feeling medium. With a limited space, there is no room for the formality of a standard business letter – and no room for a lengthy sales pitch. It’s all about making a case to the homeowner in as few words as possible about what you have to offer them, all wrapped up in an attractive design intended to be read in a matter of seconds.

Cost Effective Real Estate Marketing

Postcards have the additional benefit of being very cost effective. For the price of a print advertising campaign appearing in a single publication, you can reach every homeowner in a neighborhood, even an entire zip code with your message. This is a much better deal when it comes to gaining exposure – and a postcard also allows you a little more room than you would have for a print advertisement in a newspaper or magazine. You can send out repeated mailings if necessary – and track their impact using codes printed on the postcards to help you fine tune your postcard marketing campaigns.

Prospecting for homeowners looking to sell takes time; but you can decrease the time between putting out feelers and making sales by reaching as many homeowners as possible in a short time by using real estate postcards. Postcards give you access to a wider pool of homeowners than nearly any other medium in a cost effective manner – and as any longtime real estate professional knows, postcards get results.

Why Direct Marketing With Real Estate Postcards Works