Marketing With Road Signs

Sign Placement -

High traffic areas are the best location for your road signs. Busy intersection, four way stops, interstate exits, traffic lights, and when leaving gas stations or convenient stores are excellent examples of good sign placement.

Effective Messages -

People see exactly what they look for , so create a message that answers the question that is in the reader’s mind. Keep the message short and simple. Tell the reader what you do, not who you are (they don’t care who you are). Example: “Are you looking for a painter? Certified Painting Contractor available, Reasonable Rates Call #555-1234″. This type of message will attract callers because you are answering their questions, telling them what you do, and letting them know how to reach you. Signs can be used in all markets, such as politics, lawn maintenance, real estate, painters, handymen, roofers, carpet cleaners, etc. There’s no reason why they won’t work in your business.

City Ordinances -

Some cities have very strict guidelines about using road signs, while others are quite the opposite. Be sure to check with your local sign enforcement agency before using road side signs, and comply with their restrictions. They do allocate hefty fines for those not abiding. Use proper etiquette when campaigning with road side signs by not placing signs in anyone’s yard, private property, or in an area that would obstruct normal traffic.

Sign Size -

Yard Signs are made of corrugated plastic. 18″ x 24″ is the most common size for advertising with road side signs. It’s the easiest to read as traffic is going by at 30 – 50 MPH. They can also be seen from a distance. 12″ x 18″ signs are less noticeable and should be used in areas where a complete stop is required. You can expect 18″ x 24″ signs to last 3 days to a week, and get tons more exposure in that amount of time versus running a newspaper ad.

Road side signs work 24 hours a day for you. They do not fall into any one “category” like newspaper ads do, so the readers will see your sign, even if they aren’t looking for it.

No matter what, keep plugging away at your marketing, and it will pay off. Play the game to win.

Marketing With Road Signs