More and more realtors have recognized the importance of creating their personal brand that sets them apart from their competition. Most are turning to the internet, purchasing their domain name and are starting a blog to connect with prospects. They are using their blog or website to position themselves as the person a prospect would call when buying or selling a home.
Since so many realtors are setting up their own blogs, how can you make your site standout and hit the mark of building trust and gain prospects?
Compelling Blog Topics Connect With Your Visitors
Many realtors simply set up their website and put all of the MLS information and listings on the front page because they know that the majority of people on the internet want to search these listings. However, do not let your website be a commodity! If all you are doing is creating a “me-too” copy of your real estate brokerage, then you have accomplished very little and will be disappointed that you have not secured any leads. They really have not put any effort into blog topics.
Your goal is to create a friendly website that is easy to navigate and is rich with content that your visitors are interested in. Your website can literally become one of the best resources for home buying information in your area if you spend some time to make it content rich. Blogs allow you to put your personality on display.
Bog topics with pizzazz
Select an area to brand yourself and be the community expert – feature key properties, provide helpful community links, and show prospects that no one knows more about your area than you. Take videos of the parks and services and describe them. Provide information on schools and community events. Show charts and graphs on the home sales and average prices. Interview people on video and ask them what is so good about their community. This will really set you apart from other realtors that are not connecting with home buyers and sellers. Make your site interesting and informative with these blog topics. Encourage them to ask questions, too, while they are discovering information about your community. Volunteer to post all of the local community sports scores so that these people have to visit your site to see the standings.
A very creative idea for your blog topics is to list the Christmas light directory on your site. You could obtain numerous hits for local people searching for this information at holiday time. Not only does this bring potential clients to your site, but it increases your name recognition and the authority of your site. You become a trusted resource for valuable information. The various news media outlets could even discover your website and want to quote you or interview you – another great way to get famous and get links.
Other blog topics that can be included about your community are as follows:
- New construction plans in area
- New businesses coming to area
- Job market in local area
- Local weather
- Child Care Guide
- Great restaurants and Shopping
- Moving Resource Guide
- Research the history of the area
Blog topics about real estate issues and questions
There are so many possibilities here, but a few might be as follows:
- Various types of loans and their dangers
- Information on buying investment properties
- What you should know about home inspections, mold and radon
- How to stage your home and what repairs to invest in
- What is curb appeal?
- How to buy a foreclosure
- Seller mistakes to avoid
As you can see every real estate agent can come up with a never ending list of blog topics, but your goal needs to be that they are compelling blog topics to draw people to your website and encourage them to come back. You might even be featured on a local radio show or your community paper so that you are able to tell people that you have all of this information on your website.
Capture their email
In addition to creating compelling blog topics, it is important to have a way to capture the email addresses of your visitors so that you can stay in touch with them. One of the easiest ways to do this is to provide an eBook or document that they would want so that you can email it to them. This could be something like how to save money while buying a home or how to make money investing in real estate and give them a list of foreclosures. Be sure to include a double opt in with your offer. Your marketing plan is to continue to “drip feed” these prospects your blog topics to keep your name in front of them. Over time, they will recognize you to be the one realtor for them.
Compelling Blog Topics for Realtors That Create Your Brand
No comments:
Post a Comment