Successful Realtors Are Not Using Traditional Real Estate Direct Marketing Methods

For many years, realtors have used traditional direct marketing methods to generate leads and keep in touch with existing buyers and sellers. In addition to using postcards, brochures, holiday cards, flyers, newsletters and brochures, realtors were routinely sending out direct mail to people within and outside of their local areas with the hope of generating business. Although many realtors experienced great success with these direct marketing techniques in the past, these marketing strategies are less effective now. As such, many realtors are no longer relying strictly on traditional direct marketing methods to generate new leads as they have in the past.

According to one study, realtors are spending are spending on average of one hundred dollars per month on direct mail advertising alone. However, many of the realtors who rely on direct marketing mail marketing are not generating as much income as realtors who use the Internet to generate leads to reach buyers and sellers. A recent study confirms that the top earners are no longer using traditional direct marketing techniques. Instead, the top agents are using the Internet to generate leads.

Direct Mail is Less Effective Now Than Before

Direct mail has become less popular over the years because people who receive marketing materials in their mailbox often throw them out. In addition, people who are searching for a realtor use the Internet to find one. Buyers and sellers are tired of being inundated with brochures, holiday cards and flyers. This may explain why realtors who rely on traditional direct mail strategies are not doing as well as realtors who do not.

e-Newsletters Get Better Results Than Newsletters

Instead of sending out a newsletter via mail, successful realtors are sending out e-newsletters via e-mail. According to a recent study, most successful realtors prefer sending out e-newsletters than sending them out via mail. In addition to saving money on printing and the cost of postage, realtors can save time by sending out newsletters via e-mail. Most prospective buyers and sellers who request a newsletter want to receive the publication right away. One of the major setbacks with mail is that it can take days for a newsletter to reach a prospective buyer or seller. By the time the buyer or seller receives the newsletter, he or she may have already enlisted the services of another realtor. This is one of the drawbacks of using direct mail to cultivate new business.

Telemarketing Does Not Work Like Before

In the past, realtors also contacted prospective buyers and sellers by phone to find out if they were looking to sell or buy. Recently, strict Do Not Call laws are making it practically impossible for realtors to conduct a telemarketing campaign. Do Not Call laws prohibit realtors from contacting people on the Do Not Call list. If a realtor does contact prospective buyers and sellers by phone, then he or she has to make certain that the people they call are not on the list. If a realtor calls someone on the do not call list, then there is a chance that the realtor may be fined for violating the rules. The fine is more than ten thousand dollars.

Although many realtors continue to use traditional direct marketing techniques to attract buyers and sellers, realtors who earn the most money are using the Internet to generate leads. If they choose to use direct mail, then many realtors are using a both the Internet and direct mail to generate new business. Based on the statistics, relying on direct mail marketing alone techniques can have a significant impact on how much a realtor can earn. As such, realtors should plan on using a combination of marketing techniques for best results.

Successful Realtors Are Not Using Traditional Real Estate Direct Marketing Methods