Did you know that a one-person real estate business can create a customized website that will beat out the big companies and dominate local search engines?
In the dog-eat-dog market for realty sales, the winners will be those who get the most quality real estate leads. And since over 90% of home buyers start their real estate search online, most of the quality leads will be generated through internet marketing.
Buying leads from big lead companies doesn’t work because they are not unique to you, and are of poor quality. This approach also diverts money from productive marketing approaches into one that is not effective.
Any Realtor can set up his or her own lead-generating website by using SEO techniques that few people know about, and even fewer actually implement.
Ask yourself this: how many Realtor websites have MLS information that takes the internet searcher and home buyer onto a different website? The answer is: almost all of them.
That’s why a Realtor website must be custom designed to get free search engine leads. The templates used by thousand of Realtors do no good at all for Realtor SEO.
When a website visitor (who you hope is your future customer) starts searching the MLS for properties that person is no longer on the Realtor’s website. No Realtor website has the massive MLS database within its own file directories.
Instead, the MLS database is stored at a different website, and that’s where your visitor goes when the home search starts. To get leads and search engine traffic the LAST thing you want is for your visitors to quickly leave your site and go to another site.
Because all the data is on the MLS site, Google and other search engines do not give any credit for this content to the individual Realtor or realty company who has the website.
What this means is that the search engines will NOT be sending you free traffic and leads. (They will let you go broke buying expensive pay per click ads, however.)
If you want free leads online then learn how to win the Realtor SEO game. Contact an internet marketing professional who knows what it takes to win.
Realtor Websites - Dominate the Local Search Engines by Customizing and Optimizing Your Own Site
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